Zac Brown Band is using three tracks from the album Jekyll+Hyde as the soundtrack for a three-part video series, Remedy, directed by Diego Pernia.
The mini-movie, which includes the tracks “I’ll Be Your Man (Song for a Daughter),” “Tomorrow Never Comes,” and “Remedy,” tells the story of a young woman who flees from her alcoholic mother and reconnects with her past.
Brown found video footage of Pernia’s work on YouTube.
“It really blew my mind. I’ve never been so engaged, looking at something,” said Brown. “You spend any time with Diego, you realize how spiritual he is, how connected to emotion and what he does with pulling out humanity and nature in his work.”
“It gives a story and a life to each one of these songs, to where they can live online, which could have a lot more impressions and views than songs that just happen on the radio,” says Brown in a behind-the-scenes clip (above). “We’ll have some more videos for other songs that are singles, and then we’ll have the trilogy. So, as the companion to the music that’s on the album, there’s visual pieces for it—and for people that do better seeing it. That’s why I feel like this is an attempt to wring out every drop of exposure that we can to it, so we can share the heart that’s in the songs with people and hopefully it means something to them.”
The band isn’t alone in their video-making tactic. Dierks Bentley released a four-part video series to promote his album Black.
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Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at jnicholson@musicrow.com.View Author Profile
