Weekly Register: Grammys Boost Sales For Musgraves, Others

Recap: The Grammys

Musgraves’ Grammy performance of “Follow Your Arrow”

Several stars are enjoying a rise in sales (primarily digital) following Sunday night’s Grammy Awards, which drew in millions of viewers and honored some of Country music’s finest artists. Sales for Kacey Musgraves’ Same Trailer, Different Park have surged 147 percent, rising from 3,900 units last week to 9,800 units this week. The double Grammy winner’s singles “Follow Your Arrow” and “Merry Go Round” have also received a boost in sales, rising 190 percent (9.7k units last week, 28k units this week) and 158 percent this week, respectively. In the past year, Musgraves’ popularity has soared; besides winning several accolades at MusicRow‘s 2013 Awards and Nashville Scene‘s Country Music Critic’s Poll, the singer-songwriter recently announced plans to open for Katy Perry’s Prismatic World Tour. The Grammys fueled album sales for other Country artists, including Taylor Swift (105 percent), Willie Nelson (48 percent) and Hunter Hayes (39 percent), in addition to track sales for Keith Urban (154 percent), whose single “Cop Car” rose from selling 7k units last week to 19k this week.

Albums

Country album sales are down 16 percent from last week, while overall album sales are down 4 percent week over week. The top Country debut this week is Now Country Ballads 2 (Universal) by Various Artists, landing at No. 9 (No. 56 overall), selling 5k units. Another noteworthy debut is Jason Eady’s Daylight and Dark (Old Guitar Records), coming in at No. 45, with 1,100 units sold.

Jennifer Nettles’ That Girl (Mercury Nashville) remains the top Country album (No. 12 overall), selling 19k units this week (73k RTD). The top overall album is Frozen: Original Motion Picture Soundtrack by Various Artists, selling 93k this week (769k RTD). YTD, overall album sales are down 13.5 percent, while Country album sales are down 17.6 percent. Around the same time last year, Gary Allan’s Set You Free debuted at No.1 overall, selling 106k units.

Tracks

Luke Bryan’s “Drink A Beer” is the top Country track (No. 29 overall), selling 53k units this week. Bryan will undoubtedly perform his hit single at Rock The Ocean’s Tortuga Music Festival in April.

Hayes’ “Invisible” is the top Country debut, ranking at No. 7 (No. 47 overall), with 35k units sold. The singer debuted his latest single at the Grammy’s Sunday night. Katy Perry and Juicy’s “Dark Horse” continues to reign as the top overall track, selling 293k units this week. YTD, overall track sales are down 11.7 percent, while Country tracks sales are down 16.7 percent. Around the same time last year, Allan’s “Every Storm” was the top Country track, selling 70k units.

Next week’s numbers will include Vince Gill and Paul Franklin’s Bakersfield: Deluxe Edition, Ronnie Milsap’s Summer #17 and North 40’s Sing Your Own Song.