• Facebook has partnered with four companies to obtain information about its users to create increasingly targeted advertising. Previously, the social media monster only used information provided directly by users. According to the New York Times, among the data being culled is financial information, court records, spending habits, store loyalty card transactions and Web browsing records.
• Spotify debuted its first television ad campaign recently during the season premiere of NBC’s The Voice, reports Ad Age. The on-demand digital music service’s media buy is estimated at $10 million. Spotify is also looking into streaming video, according to Billboard.
• Gruhn Guitar is leaving its longtime home on Broadway for new digs at 2120 Eighth Ave. S., according to the Nashville Post. The building was once home to Emma and the Nashville Scene.
• Belmont is building a $55 million academic and dining services complex, reports the Nashville Post.
Category: Featured, Sales/Marketing
About the Author
Sarah Skates has worked in the music business for more than a decade and is a longtime contributor to MusicRow.View Author Profile
