UTA Adds Nick Barnes As Digital Strategy Agent

Nick Barnes

Nick Barnes has joined United Talent Agency as a Digital Strategy Agent, based in UTA’s Nashville office.

Barnes has spent the last three years as Director of Fan Engagement and Digital for Eric Church, while a member of global management firm Q Prime. Barnes oversaw Church’s growing fan club model, global digital strategy, and built proprietary technology to identify and mitigate ticket brokers’ activity on the secondary market – with the goal of putting all tickets in the hands of Eric’s real fans at face value. In addition to supporting Church’s touring and music career, Barnes has helped launch other verticals of the artist’s business, such as Highway To Home with Rooms to Go, and These Boots by Lucchese.

Prior to Church and Q Prime, Nick spent three years as Manager of Digital Marketing at Sony Music Nashville and Arista Records, working with such artists Carrie Underwood and Brad Paisley. Barnes graduated from Samford University in Birmingham, AL with a B.A. in Music. While a student at Samford, he co-founded Brier & Moss Clothiers.

In his new role, Barnes will help build and execute digital and direct-to-audience strategies for clients across the agency, with a specific emphasis on music artists and the agency’s growing Nashville presence. Barnes is the latest addition to the agency’s Digital Strategy team, which also boasts full time executives in Los Angeles, New York and London.

UTA Nashville co-head Nick Meinema said, “As the agency continues to expand our suite of services across all areas, Nick will help bring our digital strategy practice to the next level, and give us true digital boots on the ground in Nashville. His expertise at the intersection of music, digital and marketing will serve as an invaluable tool as we continue to create new and innovative opportunities for our clients.”

Barnes said, “I’m elated to join the team at UTA and enter into a new chapter in my career. UTA’s commitment to digital growth is forward-thinking and progressive. With the constantly changing digital landscape, I look forward to keeping the company ahead of the curve and using my experience to attract new talent in Nashville and beyond.”