Urban Partners With AT&T, Samsung

Keith Urban has secured an endorsement agreement with AT&T and Samsung Mobile, who will be the presenting sponsors of his Get Closer 2011 World Tour. The superstar will also endorse the new Samsung Infuse 4G smartphone, available exclusively through AT&T.

Launching June 16 in Biloxi, Miss., the tour’s North American leg includes more than 50 concert dates. The outing completed an Australian run in April.

From the road, Urban will record vignettes of his life on his Samsung Infuse 4G and post them to www.keithurban.net. At concerts fans will have the opportunity to appear in a video and photo with Urban via green screen technology and share their experience with friends instantly via email, Facebook or Twitter. Additionally, brand ambassadors will be at concerts capturing fan photos on the Infuse smartphone, and sending them instantly to the fans so that they can share the pics with friends and post to their social media sites.

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Category: Artist, Featured, Sales/Marketing, Touring

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Sarah Skates has worked in the music business for more than a decade and is a longtime contributor to MusicRow.

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