Social music site Turntable.fm now has licensing agreements in place with all four major entertainment companies, according to Billboard. The news was revealed at SXSW by Turntable.fm founders Billy Chasen and Seth Goldstein.
Last week, CNET reported that the service had inked EMI and was close to signing Universal and Sony, in addition to being in talks with Warner Music Group. With all four on board, it gives Turntable.fm a competitive edge in the digital discovery race. Adweek notes that Chasen’s future plans for Turntable.fm include bringing artists to the site and letting them serve as digital DJs, which could attract new users.
Turntable.fm debuted in June 2011, allowing friends to act as virtual DJs and play songs for one another. In July 2011, it finalized agreements with ASCAP and BMI. Its user base is reportedly small (176k unique visitors in February) compared to the million-plus users of Spotify and/or Pandora, but the site’s inherently social nature could mean numerous promotional opportunities for artists and labels.
Category: Artist, Featured, Sales/Marketing
