Triple 8 Management Makes Jesse Atwell Associate Partner

Jesse Atwell

Triple 8 Management partners George Couri and Bruce Kalmick announced this week that Senior VP of Marketing Jesse Atwell has been promoted to the position of Associate Partner.

“Jesse started with us six years ago by tackling digital marketing,” said Couri. “He has since grown to lead a team of 10 marketing professionals helping us grow our artists in both conventional and never-before-achieved innovative strategies. It’s only natural to officially call him what he has become over time – a partner.”

“With Triple 8 Management, George and Bruce have built an innovative, artist-first organization,” said Atwell. “I am elated to be given this opportunity to serve our clients and staff in a deeper, more holistic way.”

Atwell graduated from the University of Kansas with a B.S. in Astronomy, and earned his Master’s Degree in Music Business from New York University. Both during and after his time at NYU, he worked as a Junior Product Manager at Razor & Tie Entertainment. He moved on to Hallmark Cards as the Associate Product Manager of New Concept Development & Greetings Innovations, and later became the Manager of Digital Marketing for Sony Music Entertainment. In 2011, he joined Triple 8 Management as Vice President of Digital Marketing and Tour Marketing. Three years later, he was promoted to Senior Vice President of Marketing.

Austin, Texas and Nashville, Tennessee-based Triple 8 Management is staffed with 36 managers, marketers, and radio promoters. The company represents Kris Allen, Eli Young Band, Anastasia Elliot, Kevin Fowler, Pat Green, Drew Holcomb & The Neighbors, Ellie Holcomb, Josh Abbott Band, Judah & The Lion, Kaleo, Kyd the Band, Macy Maloy, Scotty McCreery, Missio, Joe Nichols, Penny and Sparrow, Emily Reid, Chase Rice, Sam Riggs, The Brinks, The Cadillac Three, Tyminski, Wheeler Walker Jr., Whiskey Myers and Wilder.

He can be reached at jesse@triple8mgmt.com.

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Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at jnicholson@musicrow.com.

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