Trace Adkins Finds New Label Home With BBR Music Group

(Pictured, L-R): Almon & Pike’s Orville Almon; Vector Management’s JW Williams; BBRMG EVP Jon Loba; BBRMG General Manager Rick Shedd; BBRMG’s Colton McGee; Trace Adkins; BBRMG President & CEO Benny Brown. Photo: BBR Music Group

Multi-talented recording artist, actor, author, and spokesperson Trace Adkins has signed a new recording contract with BBR Music Group.

Adkins is currently working on his 13th studio album with producer Mickey Jack Cones, who has produced Joe Nichols and Randy Houser.

“Trace Adkins has built a career and a legacy doing things his own way, never bowing to trends or society. He’s a straight shooter whose philosophy aligns with BBR Music Group’s independent, hands on approach. The music is what matters at BBR Music Group and that’s a viewpoint we share with Trace. We’re excited to welcome Trace to the BBR Music Group family and look forward to collaborating on new, amazing music,” said Benny Brown, President/ CEO of the BBR Music Group.

Adkins is managed by Vector Management, booked by Creative Artists Agency (CAA) and represented by publicity agency Sunshine Sachs. He is an ASCAP-affiliated songwriter.

Adkins entered the music scene with the 1996 release of Dreamin’ Out Loud on Capitol Nashville, his label home for more than a decade. He went on to become one of country music’s most distinctive vocalists, selling more than 10 million albums, and notching hits including “Every Light in the House Is On,” “Songs About Me,” “Honkytonk Badonkadonk,” “Ladies Love Country Boys,” and more.

He later recorded albums for Show Dog-Universal and released a Christmas project, The King’s Gift, on the Caliburn label in 2013.

Adkins parlayed his music success into television and movies, as a runner-up on the 2008 season of Donald Trump’s The Celebrity Apprentice, and later won The All-Star Celebrity Apprentice. Adkins has appeared in The Lincoln Lawyer alongside Matthew McConaughey, Wyatt Earp’s Revenge, Mom’s Night Out, and more.

He served as a spokesperson for The American Red Cross and Wounded Warriors. Adkins also penned an autobiography entitled A Personal Stand: Observations and Opinions from a Free-Thinking Roughneck, which was released in late 2007.

“When you’ve been doing this as long as I have, you don’t always get the feeling that the sky’s the limit,” said Adkins. “I feel that way right now. When I sign up for something, I go all-in. Since Benny, Jon and I shook hands and said ‘let’s do this thing,’ we’ve been all-in together.”

“Trace Adkins is not only a Country music megastar but an accomplished film and TV actor who has become a highly-recognizable celebrity. In this incredibly fractured entertainment environment, it’s an extraordinary accomplishment to have achieved touch points across multiple forms of media. The BBR Music Group is ecstatic to add an artist of international acclaim to its roster,” said BBR Music Group EVP Jon Loba.