BuzzFeed News is reporting Facebook will begin offering ticket purchases on the social media platform by the end of April. The story cites an interview with Dan Armstrong, VP and GM of distributed commerce at Ticketmaster.
“By putting the ability to buy tickets directly within Facebook we hope that we’re going to provide a more seamless purchase experience and sell more tickets,” said Armstrong.
The buy-on-Facebook option will initially be limited to a select group of general admission events. For its referral, Facebook will receive an undisclosed “affiliate fee” from Ticketmaster.
For users, tickets must still be claimed via Ticketmaster’s website or app. But Ticketmaster’s move is aimed at consumers who are trending more toward mobile apps than websites.
Along those lines, BuzzFeed notes Facebook is experimenting with a similar strategy for Messenger, where users can buy tickets through an experimental virtual assistant M, which sends images of your tickets upon request before an event.
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Eric T. Parker oversees operations and contributes editorial for MusicRow's print magazine, MusicRow.com, the RowFax tip sheet and the MusicRow CountryBreakout chart. He also facilitates annual events for the enterprise, including MusicRow Awards, CountryBreakout Awards and the Rising Women on the Row. eparker@musicrow.com | @EricTParkerView Author Profile
