Ticketmaster has announced its acquisition of mobile-based, “do-it-yourself” ticketing platform, Eventjoy.
The mobile app platform allows organizers to self-manage their events in addition to providing social marketing, analytics, and the ability to stay connected with attendees through tools like embedded direct messaging and real time notifications. Attendees receive everything from venue maps to event schedules and messaging.
“The ongoing investments we are making in Ticketmaster’s technology allow us to be more flexible in adding new products, services and features,” said Jared Smith, president of Ticketmaster North America. “We demonstrated this capability when we revolutionized ticket resale with TM+ and we expect to have a similarly positive impact in DIY.”
Eventjoy is the most recent addition to Ticketmaster’s portfolio which includes TicketWeb for Clubs; Ticketstoday for Festivals; Ticketmaster for Sports, Concerts & Arts; Exchanges for sports leagues; Venuemaster for large scale tournaments and Ticketmaster Resale for safe, verified ticket resale.
About the Author
Eric T. Parker oversees operations and contributes editorial for MusicRow's print magazine, MusicRow.com, the RowFax tip sheet and the MusicRow CountryBreakout chart. He also facilitates annual events for the enterprise, including MusicRow Awards, CountryBreakout Awards and the Rising Women on the Row. eparker@musicrow.com | @EricTParkerView Author Profile
