Thomas Rhett Teams With Snap Fitness

Thomas Rhett has teamed with Snap Fitness, a 24/7 fitness franchise that has more than 2,000 clubs open or in development in 18 countries.

As Snap Fitness’ spokesperson, Rhett will host boot camps in select tour markets throughout the year, as well as challenges on social media for fans. The year-long partnership, which launches in 2016, was brokered by FlyteVu, the marketing agency recently launched by former Warner Music Nashville exec Jeremy Holley and former CAA exec Laura Hutfless.

“Staying in shape is a crucial part of being able to put on a great live show for me,” Rhett says. “So, when I’m on tour or have a day off at home, I try to find some time to work out everyday. It’s a lot easier when you have 24/7 options like Snap Fitness where the guys in the band and [wife] Lauren all can feel comfortable. It’ll be cool to team up to include fans in that part of our daily routine on the road too.”

“We are thrilled to have Thomas Rhett on board as a brand champion,” Snap Fitness Chief Marketing Officer Steele Smiley says. “This is the first major deal with a health/fitness brand in country music. It’s a perfect fit because Thomas embodies a commitment to a healthy lifestyle in the midst of a hectic schedule — something everyone can relate to.”

Rhett recently released his sophomore effort, Tangled Up, and will co-headline the CMT on Tour with Brett Eldredge. The tour launches tomorrow (Oct. 29) in New York City. Next week, Rhett will perform at the 49th annual CMA Awards, where he is nominated for New Artist of the Year.