Taylor Swift’s line of sundresses began shipping exclusively to Wal-Mart yesterday (2/1). The dresses are being made through a partnership with clothing manufacturer L.E.I., who also made Swift’s namesake jeans. All retailing for $14, there will be three sundress styles available at launch and two additional styles are planned for a March 1 delivery.
“It was very important for me to create cute, affordable dresses,” says Swift, who is on the current cover of Teen Vogue. “If I couldn’t see myself wearing them, I wasn’t interested in making them.” She plans to wear the dresses throughout her spring and summer tour.
As previously reported, this will be her first headlining outing, and includes dates in Canada and Australian. She is in such demand Down Under that another show has been added in Melbourne. Chugg Entertainment and Rob Potts Entertainment Edge tacked on a March 9 date specifically for the under 18 set, to precede the next night’s 18-and-up show. Her first Australian Tour also includes sold-out stops in Brisbane and Sydney, and a festival performance in Thredbo, NSW.
Category: Artist, Featured, Sales/Marketing, Touring
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