Stillwell Signs To Kevin Harvick, Inc. Roster

Pictured (L-R): KHI’s Kevin Harvick and Matt Stillwell. Photo: Kevin Harvick Inc.

Matt Stillwell has signed to the Kevin Harvick Inc. (KHI) roster. The two have announced a partnership designed to drive growth and innovation in the area of corporate sponsorship and branding. Stillwell is the first music client signed to the KHI roster, which primarily consists of auto racing and professional athlete management. Under the agreement, KHI plans to use their experience through their NASCAR relationships and cohesively extend them into the country music genre.

KHI is co-owned by NASCAR Sprint Cup Series driver Kevin Harvick and his wife, DeLana. In its NASCAR operations, the company has demonstrated expertise in marketing through sponsor activation, sales and promotion, event management, advertising and public relations. KHI recently began to focus its efforts more on athletes and sponsors in and out of the auto racing industry, including Harvick, Donald “Cowboy” Cerrone (MMA), Jeff Burton (NASCAR) and Jason Gore (PGA).

Stillwell broke into the country music scene with his single “Shine” debuting at No. 25 on iTunes country chart and the accompanying music video reaching No. 5 on CMT Pure and breaking into the Top 10 on GAC’s Top 20 Country Countdown.