Hunter Hayes collaborated with streaming music service Spotify to help route the upcoming 21 Tour by identifying college markets with a high density of his fans. The first round of dates are being unveiled today (Aug. 14) with ticketing information and more dates to be announced in the coming weeks.
The tour will be a limited run of 21 dates in 21 U.S. cities. Together with Spotify, Hayes will reward his biggest fans in each of the cities with pre-sale access to tickets, and offer the top 21 fans prizes including early entry to the show, meet-and-greet opportunities, signed memorabilia, and more. The fan who streams Hayes’ music the most in each market will also be rewarded with a one-year subscription to Spotify Premium.
Up-and-coming Nashville singer/songwriter Ryan Lafferty will open for Hayes on most dates on the 21 Tour, with chart-topping country artist Kelsea Ballerini joining as a special guest at the Nov. 5 show at Western Kentucky University in Bowling Green.
“I’ve been calling this the year to be brave, because we’ve really been pushing ourselves to try new things, whether it’s how we release new music or how we go on tour,” said Hayes. “Our fans are everything to us, and it’s so incredible we have a way to reward our biggest fans to create even more cool opportunities together.”
“Hunter is laser-focused on building connections with his fans and has completely embraced streaming on Spotify as a core means to that goal,” said Katie Schlosser, Director, Label Relations North America at Spotify. “It’s been incredibly rewarding working so closely with Hunter and his team. This collaboration has helped define our entire release strategy and we continue to explore bold new ways to deepen the relationship between Hunter and his audience.”
His new single “21” has already resulted in nearly 21 million global streams in less than 10 weeks.
Hayes will continue on the Wheels Up Tour with Lady Antebellum and Sam Hunt through the end of summer.
The first round of dates to be announced for the 21 Tour:
Thursday, Oct. 22 – Western Carolina University – Cullowhee, N.C.*
Friday, Oct. 23 – Kent State University – Kent, OH*
Saturday, Oct. 24 – West Point Eisenhower Hall Theater – Highland Falls, N.Y.*
Thursday, Oct. 29 – Purdue University – West Lafayette, Ind.*
Thursday, Nov. 5 – Western Kentucky University – Bowling Green, Ky.**
Saturday, Nov. 14 – University of Oklahoma – Norman, Okla.*
Thursday, Nov. 19 – Wake Forest University – Winston-Salem, N.C.*
* Denotes shows with Ryan Lafferty
** Denotes shows with special guest Kelsea Ballerini
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