Blake Shelton recently worked with JCPenney for a new Christmas commercial that features The Voice star singing “Silent Night” with USO families in the background, according to Adage. As part of the promotion, JCPenney held a “pop-up” concert at its Manhattan Mall store in Greeley Square, with Shelton singing along with a chorus from the USO to support the retailer’s “Jingle Mingle” promotion.
The chain is donating for every customer who uploads videos of themselves singing “Silent Night,” which has resulted in a $1 million check to the USO thus far.
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Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at jnicholson@musicrow.com.View Author Profile
