Shazam: Running on Autopilot

Shazam® recently launched a new version of the app, enabling users to automatically identify songs, TV shows and advertisements without having to reach for their phones. Auto Shazam works when the app is open, or in the background while any other app is being used, and even when the screen is locked, effortlessly saving matched content in the Shazam app.

When the user turns on Auto Shazam, the app notifies the user whenever it identifies a new song, show, or advertisement. All matches automatically go into the user’s collection and are listed by date, so users can browse through the list, opening the Shazams that interest them. This history reflects the playlist of a user’s commute, road trip, or evening out, making it easy to rediscover favorite moments, “star” songs to save the best ones, buy the music or TV content, or get more information.

“The one thing we have with us all day, every day, is our phone,” said Daniel Danker, Shazam’s Chief Product Officer. “With today’s Shazam update for iPhone, our users can now capture all the media playing around them in the car, at a café, in a cinema, or while watching TV, even when their phone is locked or they’re using it to do something else. This update is another leap forward in achieving our vision to help people effortlessly recognize and engage with the world around them.”

For Shazam users in the United States, Shazam can also identify advertisements and TV shows, allowing users to find out more about the cast and other information.

Auto Shazam defaults to the “off” position within the app, which requires users to open Shazam and choose when to turn it on, activating it with a countdown timer. To extend the time, the user can restart Auto Shazam.

The new feature is available in the Free and Encore versions for iPhone, and iPod touch. Auto Shazam is already available on iPad.