Robinson Promoted To Executive Director at Johnny Cash Museum

Sydney Robinson

The Johnny Cash Museum‘s founder Bill Miller has announced that Sydney Robinson, formerly Director of Museum Marketing and Social Media, has been promoted to Executive Director of Business Development and Marketing for the museum.

“During her tenure with us, Sydney has proven to be a dynamo in reaching out and helping the museum enter into crucial and important strategic business alliances with a variety of partnerships which strengthen all areas of our operations,” says Miller. “She has passionately embraced the vision I have shaped for the organization, and I am confident that I could not have made a better choice than her to oversee and execute in these critical areas.”

Robinson’s duties will include building visitor counts to the museum through a variety of initiatives, developing revenue streams through ancillary uses of the museum’s facilities, overseeing sponsorship outreach, creating marketing and advertising strategies and working with the museum’s public relations firm, PLA Media. Robinson reports directly to museum founder Miller.