In a promotion that just might make you break into the chorus of “Melt,” the Hershey Company has joined forces with country superstars Rascal Flatts to celebrate the magic of s’mores. Hershey’s will be a sponsor of Rascal Flatts’ American Living Unstoppable 2009 concert tour and bring the partnership to life with a national television commercial and the Hershey’s S’mores Rocks Your Block promotion, giving fans the chance to win an exclusive s’mores-themed block party with Rascal Flatts at center stage.
The promotion will bring unprecedented Rascal Flatts access to fans nationwide. Celebrating gooey s’mores, the promotion will offer Rascal Flatts-themed prizes to consumers each day from May-September. One lucky fan will “rock their block” with a private block party for 100 friends featuring Rascal Flatts while others will win $2,500 Visa gift cards to create their own s’mores-themed block parties. Other prizes include VIP trips to Rascal Flatts concerts and 100,000 music downloads. The sweepstakes will be promoted at retail on specially marked Hershey’s products. Click here for your chance to win.
Category: Artist, Featured, Sales/Marketing
