The Ram Truck brand is presenting “Road to the Ram Jam,” an all-star series with five country artists leading up to an invitation-only concert event December 29 in Nashville where all five artists will perform.
Kellie Pickler is the first of the five artists to be announced, and is offering fans a chance to win a download of her single “Tough” by entering to win a trip to the Ram Jam. Remaining artists will be announced throughout 2012, and all will receive a one year lease on a 2012 Ram 1500 Laramie Longhorn which will later be auctioned off to benefit military-focused charities.
“Road to the Ram Jam extends the brand’s already established alignment with many of today’s top country music artists and their far-reaching fan bases by creating an innovative platform for promoting the artists’ music and connecting with their fans,” said Fred Diaz, President and CEO of Ram Truck Brand. “We are excited to have Kellie and all the artists drive a Laramie Longhorn and experience firsthand the quality and refinement that make it the most luxurious Ram Truck ever produced by the company.”
Competing fans will have access to exclusive video content plus the chance to win collectible posters, vinyl records, downloads, and trips to the Ram Jam concert. For more information or to enter the sweepstakes, visit http://www.ramtrucks.com/en/road_to_ram_jam/.
Category: Artist, Featured, Sales/Marketing, Weekend
