The Ram Truck Brand and the Academy of Country Music announced today the first-ever text-to-vote for the Entertainer of the Year fan-voted category, the highest accolade bestowed on an artist as part of the 45th Annual ACM Awards. ??This text-to-vote powered by Ram Truck will provide fans with the first-time opportunity to utilize texting to vote for the evening’s biggest award, Entertainer of the Year, for which Kenny Chesney, Toby Keith, Brad Paisley, George Strait, Taylor Swift, reigning Entertainer of the Year Carrie Underwood, Keith Urban and Zac Brown Band are all nominated this year.
Voting will begin at the start of the telecast, when codes for each artist are given simultaneously, and will continue until the third hour of the show. Until then, fans may log onto www.VoteACM.com, also powered by Ram Truck, to vote.
“We know every aspect of the Ram truck customer and we know that country is among their favorite genres of music to listen to while driving in their Ram truck or having fun with their family,” said Fred Diaz, President and CEO – Ram Truck Brand, Chrysler Group LLC. “We made a commitment to connect with our customers and what better way than through music and the iconic Academy of Country Music Awards.”
“The Academy strives to expand the reach of country music by finding new ways to engage fans and consumers,” says Bob Romeo, Executive Director of the Academy of Country Music. “We have had tremendous success incorporating fan voting into our awards show and are thrilled to partner with the distinguishable, country-friendly Ram Truck Brand to give fans an immediate, interactive awards show experience through text voting for Entertainer of the Year.”
Category: Awards, Featured, Sales/Marketing
