Brad Paisley is all about leaking his forthcoming album, Moonshine in the Trunk, due to hit shelves next Monday, Aug. 25. It’s the ubiquitous power struggle, this time between record label “suits” vs. artists, in which Paisley played the hero to fans on social media over the past month by posting teasers for unreleased album tracks.
The original leak, now banned on YouTube, has been replaced by a steady stream of content leading up to the album’s shelf date. Most recently (Aug. 20), Paisley enlisted the help of the Ellen Show to release the lyric video to his self-proclaimed favorite song on the album, “Shattered Glass.” The single, about the struggle women face against the glass ceiling, became available for digital purchase at midnight.
With the social media hashtag #leakingmoonshine, Paisley has additionally sought social partnerships for the release with Chevrolet, racecar driver Jeff Gordon, athlete Aaron Rodgers, Bobby Bones, Sherri Shepherd, Jenny McCarthy, Kermit the Frog, NASA, Dave Ramsey and Ludacris. Various email, voicemail, and phone exchanges with his label Sony Nashville and management Fitzgerald/Hartley pair with many of the “unplanned” promotion leaks online.
Fans can pre-order Moonshine in the Trunk and immediately receive the songs “River Bank,” “Crushin’ It,” “Perfect Storm,” “Country Nation,” and “Shattered Glass,” which are available for individual purchase. The album will be available in-full the day after Sunday’s (Aug. 24) Rising Star season finale, for which Paisley is a guest expert on the ABC-TV show.
Category: Artist, Featured, Sales/Marketing
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Eric T. Parker oversees operations and contributes editorial for MusicRow's print magazine, MusicRow.com, the RowFax tip sheet and the MusicRow CountryBreakout chart. He also facilitates annual events for the enterprise, including MusicRow Awards, CountryBreakout Awards and the Rising Women on the Row. eparker@musicrow.com | @EricTParkerView Author Profile