NMPA, HFA Offering YouTube Licensing For Indie Pubs

The National Music Publishers’ Association (NMPA) and The Harry Fox Agency, Inc. (HFA) are offering independent music publishers, whether or not affiliated with HFA, the opportunity to opt into a direct license agreement with YouTube by going to www.youtubelicenseoffer.com. Publishers can opt in to the agreement from today (11/17) through Jan. 16, 2012.

Earlier this year the NMPA, HFA and YouTube concluded a landmark agreement whereby independent music publishers may grant the rights necessary for the synchronization of their musical works with certain videos posted by YouTube users. HFA will administer these direct license agreements between YouTube and publishers, and royalties will be based on advertising revenue collected worldwide by YouTube from ads placed alongside user-generated videos.

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Sarah Skates has worked in the music business for more than a decade and is a longtime contributor to MusicRow.

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