The booming smartphone market is providing new opportunities for fans to connect with artists, and tech-savvy companies are leading the way with cool new apps.
Kenny Chesney has partnered with digital syndicator Qello for the release of his 2009 concert film Kenny Chesney: Summer in 3D. The Chesney App is Qello’s debut product and gives fans with iPhone and Android smartphones interactive access to the film in 2D-HD format, including behind the scenes footage. Qello will also soon release the film and app to the gaming market to have it available on as many devices as possible.
“Kenny Chesney is one of the most popular performers in the world and a perfect partner for the launch of the exciting Qello platform,” says Qello President Bob Frank. “Just as Netflix did for movies, Qello is a first-mover, changing the way music fans will consume live concerts.”
The Qello app, available now, can be found here.
Red Light Management and AT&T have announced a mobile barcode program to allow fans more ways to connect with the company’s artists. Red Light has used this program in campaigns for its artists like Dave Matthews Band, Steel Train and Tim McGraw. Fans are encouraged to use smartphones to scan a barcode on an artist’s promotional materials, which will open up a world of special content including free apps, videos, fan club access and more.
“Our artists are continuously looking for new ways to connect with their fans and get the word out about their latest activities,” said Evan Cooper, Red Light Management. “By using AT&T’s mobile barcode program, we can effectively promote our artists and give fans the opportunity to keep up with their favorite musicians on-the-go.”
Check out the mobile barcode program here.
Category: Artist, Featured, Sales/Marketing
