NBC Winter Olympics Partners With Danielle Bradbery

Danielle Bradbery

NBC has partnered with The Voice winner Danielle Bradbery in a promotional campaign for the network’s coverage of the 2014 Winter Olympics. The campaign will air tonight, Dec. 16, at 9 p.m. ET The Voice, and feature Bradbery’s performance of “My Day,” alongside footage of Olympic athletes.

“We are delighted to partner with NBC Entertainment’s hit show ‘The Voice’ and last season’s winner, Danielle Bradbery,” said NBC Sports Group CMO John Miller. “The nature of Danielle’s song ‘My Day’ is uniquely suited to the ideals represented by the Olympics. We look forward to this unique collaboration being used often across the NBCU family of networks in the weeks leading up to the Games.”

Promotional spots of varying length will air across NBCUniversal programming in the weeks leading up to the games. “My Day” is featured on Bradbery’s self-titled debut album.

“When I first heard the song ‘My Day’ I knew I wanted to cut it immediately, because the day I won ‘The Voice’ was truly the most amazing day of my life. The song reminded me of all the excitement and honor I experienced on that magical evening,” said Bradbery. “I am honored to be able to share the song through this special campaign honoring our Olympic heroes, who I look forward to cheering on this winter on NBC.”

NBC will begin coverage of the 2014 Winter Olympics from Sochi, Russia on Friday, Feb. 6. For more information on the upcoming games, visit nbcolympics.com.