Portable People Meter
Cumulus will be using Arbitron’s Portable People Meter (PPM) and diary radio ratings services for 450 radio stations.
Arbitron Inc. and Cumulus Media Inc. have signed a multi-year agreement for the ratings services which covers all stations in the 100 Cumulus radio markets currently surveyed by Arbitron.
For the first time in more than three years, Cumulus stations in 44 diary markets will have access to the Arbitron radio ratings service. The agreement also renews ratings agreements in 17 PPM markets and 39 diary markets.
Cumulus and Arbitron will collaborate on cross-platform services to quantify the total impact of the Cumulus radio brand.
In addition to diary and PPM local market ratings, the agreement provides Cumulus with access to Arbitron software applications, Scarborough consumer profile services, and national and network radio ratings for Cumulus Media Networks.
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