Miranda Lambert has teamed with Crystal Light to debut the first “Playable Poster” at concert venues on her 30-city Platinum Tour. New technology allows Platinum Tour attendees to touch a Crystal Light poster and literally “spin” her record, which will unlock audio tracks from the new album Platinum. The posters are designed by Chicago-based VSA Partners.
“We’re excited to bring this cutting-edge Playable Poster technology to legions of Miranda Lambert fans nationwide,” said Jennifer Dahlgren, Senior Brand Manager for Crystal Light. “These posters will give our consumers a really unique way to experience Miranda’s music that is both memorable and fun.”
Conductive ink is printed on the reverse of the poster, creating touch sensors that can pick up electrical signals from fingers. The conductive ink is connected to a processor – similar to an iPad, but on paper – and an electric speaker is attached to the back, turning the poster into a megawatt speaker.
“I’m always thrilled to introduce new ways for my fans to interact with my music,” said Lambert. “What better way to kick off the ‘Platinum’ Tour than with my favorite brand Crystal Light, and a fun, unique way for concert-goers to enjoy my album.”
Lambert’s Platinum Tour launched July 10 and will run through September.
About the Author
Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at jnicholson@musicrow.com.View Author Profile
