McBride Samples ‘Everlasting’ for Nashville Industry

Pictured (L-R): Jody Williams, Martina McBride, Robert K. Oermann. Photo: Steve Lowry

An intimate group of industry professionals gathered in BMI’s first floor hall for part two of a Q&A and listening for Martina McBride‘s forthcoming Everlasting release. Yesterday’s (April 1) program gathered an industry-focused audience, similar to McBride’s Two Old Hippies preview in January for press.

Host, Jody Williams, introduced Robert K. Oermann who again interviewed the songbird to shed light on the creation and inspiration of her first independent release, in partnership with Kobalt Label Services. “I’ve had two record company experiences in Nashville, both have been fantastic,” said McBride of the challenge of producing and marketing her own master recordings. “RCA and Republic Nashville provided me a base to build a model for Everlasting.”

Recorded after whittling standards for seven months with New York A&R executive Monica Lynch, Everlasting took form under the care of producer Don Was. The project was tracked and mixed by McBride’s husband John at their Blackbird studios in Nashville. ”It’s easy working with John,” said McBride of the collaboration. “We are so used to it — he wants what I want.” Similar to McBride’s classic Country album, Timeless, the A-list studio provided the vintage gear played by a sparse collaboration of musicians, including Memphis Boys member and Elvis session man Reggie Young, who makes an appearance on “Suspicious Minds.” Two duets are included on the collection, Sam Cooke‘s “Bring It On Home To Me” (featuring Gavin DeGraw), as well as Etta James and Sugar Pie DeSanto‘s “In The Basement” (featuring Kelly Clarkson).

On release day (April 8) McBride will practically be everywhere, performing “Suspicious Minds” on the Today Show, on GAC, performing a free show in the Big Apple at the Hard Rock, not to mention appearing on VH-1, Arsenio Hall and on the cover of Country Weekly. Six tracks are available today, in addition to a vinyl pre-order.