McBee Named Sr. Communications Strategist for Populr.me

Heather McBee has been named Sr. Communications Strategist for Nashville start-up, Populr.me. Her role will be to help grow the corporate usage of the newly created micropublishing service.

“Heather was looking for a new perspective and we were looking for someone who had organic connections to the business community in Nashville and abroad. We needed a broad business thinker with a technical mind and she presents the perfect blend of both,” according to Nicholas Holland, CEO and founder of Populr.me.

The move follows McBee’s recent departure from Sony Music Nashville where she helped foster the careers of such artists as Kenny Chesney, Martina McBride, Carrie Underwood, Brad Paisley and many more.

McBee’s technical experience comes from having helped Sony Music Nashville make the transition into digital music distribution in the mid- to late-nineties and growing their artists’ exposure in social media, mobile distribution and website marketing.

Populr.me is a new company that provides an online micropublishing solution. Individuals and businesses needing to communicate more effectively can use the service to create published one-pagers, also referred to as POPs. POPs can range from being very basic online memos to very advanced interactive presentations. Tracking views, clicks and sharing on social networks and collaborative builds and management are just a few of the key components a Populr.me POP can deliver.

Visit Populr.me for additional information.