Luke Combs Inks Columbia Sportswear Deal

Luke Combs has teamed with outdoor apparel company Columbia Sportswear for a multi-level integrated partnership. Columbia launches the collaboration today spotlighting Combs’ passion for fishing and the outdoors in a video following the country star and his songwriting friends on a deep sea fishing excursion to Los Barriles, Mexico.

Combs’ history with Columbia extends back to the early days of launching his music career in his Boone, North Carolina college town. The Asheville-native initially began wearing a black Columbia PFG shirt that features venting and wicking fabrics, during his high-energy shows at jam packed venues where oftentimes the air conditioning would be sparse and rooms booked over capacity. As the breakthrough artist’s career catapulted to new levels of platinum singles, sold-out tours and multiple award show nominations, Columbia’s black PFG became a hallmark component of Combs’ live show performance.

“I have always loved my PFG shirts, all the way back to high school. When I started to play the club runs early on, the rooms were so hot, and I wanted to be as comfortable as possible for the 90 minutes we were playing. The only shirt I owned that could do that was the PFG, so it quickly became my go-to every time I perform,” shares Combs. “Teaming up with the Columbia family is exciting for me because of our shared love of music and the outdoors. From deep sea fishing to packed out arenas, PFG has always been with me on and off the stage.”

Combs will release This One’s For You Too, a 17-track deluxe version of his Gold-certified album, on June 1 via River House Artists/Columbia Nashville.