Kobalt Appoints Ron Cerrito To Lead Label Services Division

Ron Cerrito

Ron Cerrito has joined Kobalt as General Manager, Kobalt Label Services, US. Cerrito will be based in Los Angeles and will report directly to Richard Sanders, President of Kobalt, and will lead the charge in daily operations and run Kobalt’s Label Services (KLS) business in the United States.

Cerrito said, “I am proud to join the global team at Kobalt, led by Willard and Richard as they blaze a trail into the music business of the future. Kobalt’s innovation and dedication to excellence both creatively and technologically is unprecedented; I am very excited to be a part of the mission.”

Sanders said, “As Kobalt Label Services continues to grow, we remain committed to providing the highest level of service to our clients. We are thrilled to have Ron Cerrito lead the charge on a national scale. With more than 25 years of experience in the music industry, Ron has garnered invaluable relationships that will be an asset in his new role and leading the KLS mission. We have no doubt he will be a tremendous success in promoting our philosophy of One Roster, One Team for the World.”

During his career, Cerrito has contributed to radio promotion and marketing campaigns for Jason Derulo, Pearl Jam, Rage Against the Machine, Oasis, Incubus, Muse, The Black Keys, Avenged Sevenfold, Red Hot Chili Peppers, Linkin Park, Madonna and Metallica.

As President of Prospect Park Management’s in-house label, he orchestrated releases from Backstreet Boys and Five Finger Death Punch, in addition to contributing to the marketing and promotion of Smashing Pumpkins, Jane’s Addiction, and Korn. He was most recently Senior Vice President of Promotion/Rock Formats at Universal Republic Records.