Kathy Armistead Olen
Kathy Armistead Olen, former Vice President and Brand Agent for WME, has launched Atticus Brand Partners, LLP, handling tour sponsorship, product endorsement, licensing, music placement and other forms of partnership between brands and artists. Her new company will continue to find sponsorship opportunities for WME’s roster.
During her career Olen has paired artists with major brands including Hershey’s, Chevrolet, Anheuser-Busch, Sharpie, McDonalds, Coca-Cola, and Miller Brewing Company.
Olen’s career also includes time as Director of Marketing for the Nashville Arena and Starwood Amphitheatre, where she handled sponsorship, venue signage, publicity, and advertising.
Joining Olen at Atticus Brand Partners is Lindsay Friedgood, Director of Brand Partnerships. Friedgood also makes the move from WME, where she worked directly with Olen. Friedgood’s track record also includes handling brand management at the Nashville office of experience marketing agency George P. Johnson.
Atticus Brand Partners:
54 Music Sq. E., Suite 350
Nashville, TN 37203
615-983-8203
kathy@atticusbrandpartners.com
www.atticusbrandpartners.com
Category: Featured, Sales/Marketing
About the Author
Sarah Skates has worked in the music business for more than a decade and is a longtime contributor to MusicRow.View Author Profile
