Jackie Campbell has joined the Big Machine Label Group as Director of Strategic Partnerships. In this new role, she will be based in Chicago.
Campbell brings with her 10 years of experience as Manager of Integrated Programs and Event Marketing for Chicago’s CBS Radio/US99.5. In this role, she helped develop and execute over 40 integrated marketing opportunities that generated over $3 million in annual non-traditional revenue for WUSN, WCFS and WSCR. She also helped create key partnerships with Live Nation and Nashville record labels, securing sponsorship rights for Kenny Chesney at Soldier Field and Rascal Flatts at Wrigley Field.
“Leaving my CBS Radio/US99.5 family after nearly 10 years was certainly not an easy decision, but this unique opportunity to work alongside Scott Borchetta, John Zarling, and the rest of the inspiring group at Big Machine Label Group was one I could not pass up,” says Campbell. “I look forward to joining the team and applying my NTR and sponsorship experience to BMLG and their incredible roster of artists and country radio.”
“I am really excited to welcome Jackie! Her passion, excitement and proven results make her the perfect addition to our team,” says John Zarling, VP/Promotion & Media Strategy. “As the climate within radio and the industry at-large continues to morph, Jackie will be a great asset for our label group and our artists pursuing partnerships with brands both on the local and national levels.”
Congratulate Campbell here.
