C.F. Martin & Co. has announced that singer/songwriter/multi-instrumentalist Hunter Hayes has signed on as the guitar manufacturer’s newest brand ambassador.
Hayes is slated to join Carrie Underwood’s 2012 Blown Away tour this summer, and he will bring his new Martin Parlor 42-style instrument with him on the road. Hayes had the unique opportunity to collaborate with Martin’s custom shop to create the instrument.
“It is an absolute honor to be named an official Martin Ambassador and to be recognized by the Martin family. To me, the Martin brand is a name I can trust,” said Hayes. “They make timeless guitars and prove themselves time and again with their elegant tone and sound. The craftsmanship that goes into every piece is one that has shaped some of my favorite music, and is certainly at the forefront of my own sound. I can’t wait to show off my new Parlor 42-style model on the road!”
“We are excited to add Hunter Hayes to our ever-growing list of new brand ambassadors,” said Amani Duncan, vice president of brand marketing, C.F. Martin & Co. “Hunter is a naturally-gifted performer whose songwriting and dynamic live performances have made him one of the brightest new stars to emerge from Nashville. Hunter is a perfect addition to our rich roster of Martin players and we are excited to have him as a member of the Martin Guitar family.”
Get Hunter Hayes tour info here.
Category: Artist, Featured, Sales/Marketing
