Heuerman Joins BubbleUp as VP, Marketing

Scott Heuerman

Scott Heuerman

Music and technology exec Scott Heuerman has joined digital media and marketing agency BubbleUp as VP of Marketing. Heuerman has worked with Warner Bros. Records, Musictoday, Live Nation, and Apple/iTunes. Most recently, Heuerman led online marketing and eCommerce teams for clients including The Doors Estate, Brad Paisley, The Band Perry, Kip Moore and Casting Crowns.

“Scott’s relationships and experience make him a perfect fit for BubbleUp as we continue to help artists, labels and management organizations achieve their most critical business needs; growing, engaging and activating their fan bases,” said Chief Marketing Officer Mike Newman.

“They are committed to helping partners succeed and grow their business through the effective use of technology, and they have incredibly talented leadership, account and development teams,” said Heuerman. “I couldn’t be more excited to be working with everyone at BubbleUp.”

Founded in 2004, with offices in Houston, Nashville,  and Hartford, Conn., BubbleUp’s portfolio includes Jimmy Buffett, Luke Bryan, KISS, Zac Brown Band, Landshark Lager, Alan Jackson, the Academy of Country Music, Margaritaville, Dierks Bentley, Darius Rucker, Aerosmith, Live From Daryl’s House and many more.

Heuerman is already on the job and can be reached at scott@bubbleup.com. He will be based out of BubbleUp’s Nashville office.

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About the Author

Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at jnicholson@musicrow.com.

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