Dollar General Corporation is partnering with British home and health care products company Reckitt Benckiser and country music star Gretchen Wilson to launch Literacy Rocks. The sweepstakes, which launched May 3 in Dollar General stores, offers customers the opportunity to win an exclusive concert experience with Gretchen Wilson or autographed CDs.
To kick-off Literacy Rocks, Reckitt Benckiser donated $250,000 to the Dollar General Literacy Foundation to support literacy initiatives. In addition, for every Lysol®, Air Wick® or Finish® product purchased at Dollar General, Reckitt Benckiser will donate 5 cents to the Dollar General Literacy Foundation, up to $75,000.
“We are pleased to offer our customers the chance to win a once-in-a-lifetime experience with Gretchen Wilson, as well as help the Dollar General Literacy Foundation,” said Rick Dreiling, Dollar General’s chairman and CEO. “The funds raised through this promotion will support literacy programs in the communities we serve.”
Literacy and education are two initiatives close to Wilson’s heart. Until recently, she was one of the million Americans who hadn’t finished high school. In 2008, at the age of 34, she earned her GED. As a dedicated mother, it was important for her to earn the diploma not only for herself, but to show her daughter the importance of education. Through her participation in the Literacy Rocks sweepstakes, Wilson is helping others reach their own education dreams.
The sweepstakes begins May 3 and ends June 14. Click here for more information.
Category: Artist, Featured, Sales/Marketing
