Last night’s (2/13) Grammy Awards were the show’s most viewed telecast since 2001, drawing 26.6 million total viewers and securing a win for CBS.
The show’s ratings have been on a steady rise in recent years, with a 3 percent increase over last year’s broadcast which attracted 25.8 million viewers.
In the key adults 18-49 demographic, last night’s Grammys had the best delivery since 2004.
Here’s a look at some other ratings magnets from 2010:
Oscars—41.3 million viewers
American Idol season finale—24.2 million
CMA Awards—16.45 million
ACM Awards—13 million
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Sarah Skates has worked in the music business for more than a decade and is a longtime contributor to MusicRow.View Author Profile
