Last night’s Grammy Awards attracted the show’s biggest audience in almost 30 years, with 41.2 million viewers tuning in for the ceremony on CBS, reports Zap2It.com. This is a gigantic leap from last year’s 26.6 million viewers.
According to Zap2It.com, it was the Grammy’s second biggest audience since total-viewer counts started being kept in the late 1970s.
Saturday’s death of superstar singer Whitney Houston could have contributed to the increase in viewership.
By comparison, the biggest ratings magnets of the year on US television are the Super Bowl and the Academy Awards. Earlier this month the Super Bowl drew 111.3 million viewers to become the most-watched television program in U.S. history, according to Nielsen.
The 2011 Academy Awards drew 37.6 million viewers. The 2012 show is set for Feb. 26.
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Sarah Skates has worked in the music business for more than a decade and is a longtime contributor to MusicRow.View Author Profile