Google Acquires Songza

Google has announced that it reached a deal to acquire Songza, an internet radio streaming service. Songza recommends various playlists based on time of day and mood or activities like waking up, driving or working out.

Songza will give Google a music streaming service, which can compete with Apple’s Beats Music.

The most recognized music streaming brands are internet radio services such as Pandora. Songza is recognized by only 5 percent of consumers. However, this number is likely to improve under Google’s ownership.

With the purchase of Songza, Google aims to attract young consumers. As internet radio becomes available in more automobiles, there will be an increasing opportunity to reach older consumers as well.

It is expected that Google will explore ways to incorporate Songza into Google Play Music, YouTube and other Google Products.