Facebook Still Tops With Social Media Users

Facebook still rules the social media world, but an impressive 42% of users are branching out into other platforms as well, according to a new study by the Pew Research Center‘s Internet Project. The study finds that 73% of online adults now use a social networking site of some kind. Facebook still dominates, with a whopping 71% of adults using the site, and its senior sector is growing as well, with 45% of adults aged 65 or older now using the site, (up 10% from last year.)

Eighteen percent of adults currently use Twitter (a 2% increase from last year), while 17% are now using Instagram. Instagram users are nearly as likely as Facebook users to check in to the site on a daily basis, according to the findings, while Pinterest also noted a huge increase in users from 2012-2013, jumping from 15% to 21% in just twelve months.

Twenty-two percent of online adults use LinkedIn, according to the study, and it is also the only social networking site measured where usage among those ages 50-64 is higher than usage among those aged 18-29.

The results in the report are based on data from telephone interviews conducted by Princeton Survey Research Associates International from Aug.  7 to Sept. 16, 2013, among a sample of 1,801 adults, age 18 and older.  Telephone interviews were conducted in English and Spanish by landline (901) and cell phone (900, including 482 without a landline phone).

For more stats on social media usage, see below.