Online strategist Mike Fabio and publicist Jake Lanier have accepted positions with New West Records and will be based at the label’s Nashville office.
As Director of Digital Marketing, Fabio will spearhead all online initiatives, including digital marketing strategy, advertising and the label’s social platforms. In the role of Manager of Media Relations, Lanier will assist with national, regional and online publicity efforts, and work under Senior Director of Media Relations, Tim Plumley, based in the Los Angeles office.
A Minneapolis native, Fabio holds degrees in Music and Media Arts & Science from MIT and comes to New West from Tiny Jetpack, a full-service boutique social media marketing firm he founded in 2011. In addition, he is co-founder of Bandposters, a tool for touring artists to design, print, and ship posters to every gig on a tour in 90 seconds or less.
Lanier was most recently Associate Publicist in the Nashville office of New York-based public relations and marketing firm, Sacks & Co. Lanier was born and raised in Statesboro, Ga. and is a graduate of the University of Georgia, where he obtained a BBA in Marketing from the Terry College of Business and a certificate from the UGA Music Business Program.
