According to unofficial sources, Ticketmaster has announced it will restructure and greatly trim its echo music footprint in Nashville, by approximately 60 employees. It is believed that a small presence will remain related to ticketing and artist services with employees such as J.D. May, Catherine Oliva and Keith Gibson. The transition is scheduled to take place in mid-June.
Echomusic is an Internet marketing company, creator of online presence and e-commerce for more than 300 performing artists and corporations, which specializes in branding, Web development, digital distribution of music and merchandise and online advertising. The partnership with Ticketmaster in March 2007 was designed to provide echomusic clients increased opportunities to distribute music, concert tickets and merchandise directly to fans. It also provided a financial shot in the arm, allowing echomusic to grow its staff by about 30 percent. Clients have included Keith Urban, Kelly Clarkson, Rascal Flatts, Casting Crowns and the Academy of Country Music. The company describes its function as building compelling websites and fan clubs for entertainment brands. “echo is where these brands invite their audiences to form real living communities.”
In January, Echomusic co-founder Mark Montgomery departed. He was replaced by Tawn Albright, Ticketmaster Vice President of Corporate Development, and about 10 percent of the staff was laid off.
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