Danielle Bradbery The New Face of Skechers

Big Machine Label Group’s Danielle Bradbery, the 17-year-old winner of Season 4 of NBC’s The Voice, has been named the new face of Skechers. Bradbery will appear in the company’s global marketing and social media campaigns through 2015. She will make her first appearance in the Spring 2014 television and print ad campaign for the footwear line, BOBS from Skechers.

“Danielle [Bradbery] is a breakout star and we’re thrilled to have SKECHERS at the starting gate of her incredible career,” began Michael Greenberg, President of Skechers. “With a Top 20 hit under her belt, she’s clearly talented and definitely one to watch. We see the same massive potential in Danielle as we did in Carrie Underwood when we signed her several years ago, and we are excited to be a part of Danielle’s career from the start.”

“This has been an incredible year—I never thought I would have a record deal so quickly and appear in campaigns for Skechers,” said Bradbery. “BOBS shoes have helped so many children in need with their donation program and I love the fact that it really is a simple way for anyone to give back. There is so much need out there and it’s wonderful to be part of such a positive movement that impacts people’s lives.”