Curb Ups Cheryl Broz To Sr. VP, Pop Promotion And Radio Marketing

Cheryl Broz

Curb Records has promoted Cheryl Broz to the position of Senior Vice President of Pop Promotion and Radio Marketing. In her elevated role, Broz will continue to initiate and guide the label’s direction for promotion and radio marketing strategies across all Pop and Rock formats, including Top 40, Top 40 Rhythm, Hot AC, AC, AAA, Alternative and Rock genres.

“Cheryl’s years of experience combined with her longstanding relationships at radio make her a tremendous asset to our promotion team and to our roster of talented artists,” comments Jim Ed Norman, CEO, Recorded Music and Publishing for Curb / Word Entertainment.

During her 30+ year career, Broz has been instrumental in breaking records for artists including Justin Bieber, Alessia Cara, Rihanna, Avicii, Pink, Outcast, Avril Lavigne, Leona Lewis, American Authors, Usher, Dido, P. Diddy, Sarah McLachlan, Stacie Orrico, Santana, Steven Curtis Chapman, Toby Mac, Thousand Foot Krutch, Anberlin and others.

Starting her career at KRBE Houston, Broz’s solid leadership skills were honed while holding key positions in several pop music departments, including Columbia; Island, Def Jam Records / Universal Music Group and Arista Records. Additionally, Broz played an integral role in developing the “Music Reactive Department” at EMI Christian Music Group where she led the promotion efforts for the entire EMI/CMG roster to all mainstream formats.

“I have always been passionate about the artists and records that I have had the privilege to represent. I am excited for the continued opportunity to promote and market Curb’s music to a wider audience at radio. I would like to thank Mike Curb and Jim Ed Norman for the opportunity to work with such talented artists,” said Broz on her elevated role.

Broz joined Curb Records in June 2017 as Vice President of Pop Promotion and Radio Marketing. She can be reached at: cbroz@curb.com or 615-293- 9867.