Country Radio P1s More Reliant On Broadcast Radio

A new report from Edison Research, titled “The Infinite Dial 2014: A Look at Country P1s,” shows that Country Music P1 listeners are more interested in keeping up-to-date with music via broadcast radio than outlets such as online radio or Pandora. Participants were asked to name the radio station they listen to most, each of which was individually coded by format.

Country P1s were less likely than overall respondents to have listened to online radio in the last week and also less likely to have listened to Pandora in the same amount of time. They were also less likely to have used YouTube within the previous week to watch music videos or listen to music.

Released in early March 2014 in conjunction with Triton Digital, “The Infinite Dial” surveyed a nationally representative sample of 2,023 respondents aged 12 and older via telephone. The Country breakouts were based on 146 listeners age 12 and older who named a Country outlet as their P1 station.