Cole Swindell Aims To Keep The Hits Coming On Third Album, ‘All Of It’

Pictured (L-R): Katie Bright (National Director Radio & Streaming, WMN); Matt Signore (COO, WMN); John Esposito (Chairman & CEO, WMN); Cole Swindell; Kerri Edwards (President, KP Entertainment); Shane Tarleton (SVP Artist Development, WMN); Kristen Williams (SVP Radio & Streaming, WMN); Justin Luffman (VP Artist Development, WMN)

Over the span of his first two albums, Warner Music Nashville artist Cole Swindell has earned seven No. 1 singles, all of which have been certified Gold or Platinum. On Monday (Aug. 13), he joined his Warner Music Nashville and KP Entertainment families to celebrate that feat, but also to introduce the Nashville music industry to his upcoming third album, All Of It, which releases Friday (Aug. 17).

Warner Music Nashville CEO John Esposito noted that between the four instant grat tracks and the single that have been released, the Michael Carter-produced project has already logged the equivalent of having sold 70,000 albums before reaching its street date.

“When you hear this album, it will be a contender for CMA Album of the Year,” Esposito said. “It didn’t make the cut for this year’s [voting], but it will for next year.”

Led by his current single “Break Up In The End,” the album features gems such as “The Ones Who Got Me Here” and “Dad’s Old Number.” During the album preview party, Swindell introduced several tracks from the album, giving industry members a first glimpse at the project, and also offered a live performance of “Break Up In The End.”

Swindell shared a few stories about how certain songs ended up on the album, including a last-minute cut that became the project’s title track.

“We were on a basketball trip to West Virginia and I was done with the album, had cut all the songs I was going to cut and was happy with it. Then JD Groover, we were all on my bus and I remember somehow they played me that song and I was like, ‘I need to hear that again,’ and I knew that was the groove I was missing. I’d always heard of artists going back in at the last minute to record a song, and I’ve never been able to do that, and I was scared to even ask the team if I could do that. All I knew was I could not picture anyone else singing it. It became the title track of the album.

Following the event, Swindell invited the room to his massive Whiskey Jam album release party later that evening.

Swindell performs as part of NBC’s Citi Concert Series on TODAY this Friday (Aug. 17). He will kick off the six-date, straight-to-fans All Of It Tour that same night in St. Louis, Missouri.