CMT reports its most-watched year ever during 2009, and its ninth consecutive year of primetime growth. Meanwhile, CMT.com is headed for its most-streamed year in history.
The fourth quarter is on pace to become the network’s most-watched quarter. Viewing is up 43% over last year, which it says was driven by cross-promoting music specials, stunts and new originals across all of CMT’s properties.
Driving rating were the CMT Music Awards, which were the highest-rated telecast of the year. The network also launched new franchises CMT Summer of Music and Big New Music Weekend, featuring nine superstar world premieres and increased music hours; CMT.com streams were up 45% for that weekend. The Singing Bee became the channel’s highest-rated series debut of all time.
The year also included new business ventures for the network, which debuted CMT Radio Live With Cody Alan in January. The network’s first live nightly radio broadcast now boasts 78 affiliates in such top country markets as Nashville, Dallas, Salt Lake City, Seattle and Denver.
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Sarah Skates has worked in the music business for more than a decade and is a longtime contributor to MusicRow.View Author Profile
