CMA Teams With Hallmark For Musical Greeting Card Line

A sampling of greeting cards from the new Hallmark Collection. Photos: Hallmark Corporate

Hallmark Cards will release a collection of 12 greeting cards featuring music from country entertainers, following a new licensing agreement with the Country Music Association (CMA).

The line of cards will appear in select Walmart stores in October. The line will then be distributed through multiple retail channels nationwide in November. The cards are priced at $4.99, and each card features a 15-second song clip, such as Brad Paisley’s “Mud On The Tires,” or Carrie Underwood’s “All-American Girl.”

“People love to connect with each other through music, and we’re thrilled to bring some of today’s hottest Country Music artists to Hallmark cards,” said Kelly Reichman, Director, Hallmark Licensing. “Capturing the spirit of today’s CMA-member artists, this collection celebrates good times with friends.”

“This year marks the 50th anniversary of the CMA Awards, and we are excited this partnership with Hallmark gives our fans another way to celebrate,” said Emily Evans, CMA Director of Strategic Partnerships. “Country Music tells the story of everyday living and these cards are a memorable way to mark life’s special moments.”

Songs featured in the card collection include:

Jason Aldean, “My Kinda Party”
Dierks Bentley, “5-1-5-0”
Luke Bryan, “Kick The Dust Up”
Chase Bryant, “Take It On Back”
Randy Houser, “Boots On”
Toby Keith, “As Good As I Once Was”
Lady Antebellum, “Bartender”
Miranda Lambert, “Gunpowder and Lead”
Little Big Town, “Day Drinking”
Craig Morgan, “Little Bit Of Life”
Brad Paisley, “Mud On The Tires”
Carrie Underwood, “All-American Girl”