CMA Rebrands International Party During CMA Music Festival

The Country Music Association has rebranded its Global Artist Party during the CMA Music Festival in June. Presented under the “CMA World” Global brand, the CMA World GlobaLive concert will be held Monday, June 2 from 6 p.m. until 11 p.m. CT on a free, outdoor stage on Broadway in Nashville. The concert will highlight performers from Australia, Canada, New Zealand, Sweden, and the U.K.

The concert began in 2004 as the Global Artist Party. CMA CEO Sarah Trahern made the rebranding announcement during the Second Annual International Marketing Summit at the 02 in London.

“The Summit was the perfect platform and this was the ideal audience to announce the strategic growth of the international showcase from a club gathering to a main-stage event,” said Trahern. “Moving this incredibly popular event from a club setting to a large stage with international food and beverage vendors will enhance the experience for our visiting artists, and create a bigger platform to reach an even broader audience of fans and press from around the world. Country Music is not limited by its American roots. Closer than a click, through technology we are reaching a broader audience and developing new fans around the world.”

Throughout the year, CMA also honors those in the international community with awards including the International Country Broadcaster Award, International Artist Achievement Award, Global Country Music Artist Award, the Wesley Rose International Media Achievement Award, and the Jo Walker-Meador International Award, which is named for the original executive director of CMA.

The 2014 CMA Music Festival will be held in Nashville from Thursday through Sunday, June 5–8.