Category: Sales/Marketing
Music Marketing Crosses Platforms
Cross-promotion and corporate tie-ins are an ever-growing part of the music business. Here are some of the latest and most creative examples, with Disney and 19 Entertainment leading the way. “The American Idol Experience,” a new attraction at Disney’s Hollywood Studios in Florida, is opening this week. Guests can audition to take the spotlight onstage, […]
Category: Featured, Sales/Marketing
MAC Presents Hires Ruth Gonzalez
Music sponsorship specialists MAC Presents has added Operations Manager Ruth Gonzalez to its team. She brings more than fifteen years of experience as a talent agent to the Nashville-based firm, including nine years at Creative Artists Agency in Beverly Hills, where she was responsible for artists including Jesse McCartney and Ashlee Simpson. She also represented […]
Category: Featured, Sales/Marketing
Is Fan Voting The Future? ACM Enlists Fans To Validate Industry Choices
Like it is for all Awards shows, the ACM final nominees announcement was a cause of joy and pain for various artists whose names did and did not appear on the coveted list. Some mainstream brands were missing in categories where they seemed essential and a few relative newcomers caught a wave that some might […]
Category: Featured, Sales/Marketing
Adkins Onboard With Opry’s New Ad Campaign
Grand Ole Opry member Trace Adkins, whose marketing savvy earned him a Top 2 finish on NBC’s Celebrity Apprentice last year, is using some of that same know-how to assist the Opry. He actively participated as a consultant in the development of the show’s new marketing campaign which features print, online, and outdoor components. Adkins […]
Category: Artist, Featured, Sales/Marketing
Urban Fans Get “Sweet” Online Experience
Keith Urban is promoting his latest hit “Sweet Thing” by letting fans personalize the video and send it to others as a Valentine’s Day greeting. At www.sweetthing.tv users can customize the interactive video in twelve different ways, and then forward it around or add it to their own web pages. The customizable “Sweet Thing” video […]
Category: Artist, Featured, Sales/Marketing
Digital Summit Reveals Speakers
The Leadership Music Digital Summit will host top-notch speakers including Ted Cohen, TAG Strategic; Dorrian Porter, Mozes; Greg Scholl, The Orchard; Jim Lucchese, The Echo Nest; Ali Partovi, iLike; Jim Cicconi, AT&T; and Dave Ulmer, Motorola. These and other yet-to-be announced experts will discuss how cutting edge technology relates to mobile communication, ISPs, social networking, […]
Category: Featured, Organizations, Sales/Marketing
Country Stars Dance, Design, and Drop Ticket Prices
Chuck Wicks and Jewel are joining the cast of celebrity competitors on the popular ABC series, Dancing with the Stars. For the show’s eighth season Wicks will dance with fellow country artist, and two-time Dancing champion Julianne Hough, who also happens to be his girlfriend. Jewel and her husband, rodeo star Ty Murray, will be […]
Category: Artist, Featured, Sales/Marketing, Touring
Baldrica Adds Duties To VP Post
Sony Music Nashville Vice President, Marketing Tom Baldrica will take on oversight of the label group’s Creative Services department alongside his current responsibilities spearheading Media and Artist Development. A 16-year label veteran, Baldrica first arrived at BNA in 1993 as Southeast regional. Working his way through the ranks, he was named to then-new role of […]
Category: Featured, Label, Sales/Marketing
January 09 Sales Story
Almost escaping notice, January 2009 has trailed off into obscurity, but the short story regarding country sales continues to be, “more of the same.” Top 75 Current Country sales fell short of the 300k mark again this week reaching about 295,000 units. Year-to-date country sales are now down 20.5%. One bright spot is country digital […]
Category: Artist, Featured, Label, Sales/Marketing
ACM Adds More Fan-Voted Awards
The ACM’s three newcomer awards—Top New Female Vocalist, Top New Male Vocalist and Top New Vocal Duo or Group—will be opened up to fan voting for the first time this year. Exclusively at GACTV.com, voting for the categories will run Fri., Feb. 13 through Thurs., March 5. After those winners are announced on March 9, […]
Category: Artist, Featured, Sales/Marketing
Grammys Add Country Performers, Online Coverage
Multiple nominees Sugarland have been added to the performance schedule for this Sunday’s (2/8) 51st Annual Grammy Awards. Taylor Swift and Miley Cyrus have also joined the line-up for a special performance together. At the Awards airing live from the LA Staples Center, Sugarland is up for Best Country Performance By A Duo Or Group […]
Category: Artist, Featured, Sales/Marketing
