Category: Sales/Marketing
Godin Warns Radio At CRS
Seth Godin describes himself as “bestselling author, entrepreneur and agent of change.” (sethgodin.typepad.com) Judging by the intensity and depth of his CRS Keynote address (3/4) his quote seems accurate. Godin has written ten bestselling books including Tribes, Purple Cow and Meatball Sundae plus holds an MBA from Stanford University. The speaker began by suggesting that […]
Category: Featured, Radio, Sales/Marketing
P1 Study Shows Popularity of Social Networks
This year’s Country Radio Broadcasters, Inc.® and Edison Research’s National Country P1 Study 2009 polled more than 13,000 listeners online via email invitation to explore what listeners expect to see and hear on their favorite stations’ web sites, how listeners feel about syndicated versus local programming and the importance of social networking sites among Country […]
Category: Featured, Radio, Sales/Marketing
CMA Presents Consumer Research To CRS Attendees
The CMA presented findings from its Country Music Consumer Segmentation Study to CRS attendees this morning, (3/5). The data presented is part of an extensive study commissioned by the CMA to define and examine the key consumer revenue drivers for country music. The study, was based upon a phase one sample of over 7,500 consumers, […]
Category: Featured, Label, Organizations, Radio, Sales/Marketing
Taylor Swift Does CSI, ACM and CRS
Taylor Swift is everywhere these days, and tonight (3/5) at 8:00 CT, she’ll be appearing on one of her favorite TV shows, CBS network’s popular CSI: Crime Scene Investigation. Swift plays the part of troubled teen Haley Jones in an episode entitled “Turn, Turn, Turn.” A preview of the show can be viewed at www.cbs.com/primtime/csi. […]
Category: Artist, Featured, Sales/Marketing
CMT Promotes Philips To President
Press Release—Brian Philips has been promoted to President of CMT, managing the brand’s overall portfolio including CMT, CMT Films, CMT.com, CMT Pure Country and all brand extensions, it was announced today by MTV Networks Music and Logo Group President Van Toffler. Philips formerly held the title of Executive Vice President and General Manager of CMT. […]
Category: Featured, Sales/Marketing
Can Artists Benefit From Skittles Site Concept?
The new Skittles website proves the idea that innovation does not always require the invention of a new wheel. Sometimes it is merely rearranging wheels already available. Developed by Agency.com, Skittles.com is more a social network hub than a static information depot. The new candy company digital address employs a mix of content from Twitter, […]
Category: Artist, Featured, Sales/Marketing
Virgin Stores Shuttering Completely
Virgin Entertainment Group North America (VEGNA), owner of the Virgin Megastores as well as three other retail outlets, is expected to close this summer. The company has been working on shuttering its Virgin Megastores in New York City and San Francisco for months. Other retail spaces in Orlando, Denver and Los Angeles will follow soon, […]
Category: Featured, Sales/Marketing
GAC Web Series Highlights Randy Houser
This week GACTV.com premiered the first of its exclusive webisodes featuring Universal Records South’s Randy Houser. The 8-part weekly series, titled The Road Home, follows the rising artist during a trip to his homestate of Mississippi where he visits his old school, childhood home, and the nightclub where he got his start. New webisodes will […]
Category: Artist, Featured, Sales/Marketing
Latocki Garners ADDY Award
Latocki Team Creative (LTC) picked up a Gold ADDY® Award on Saturday night (2/21) at the American Advertising Federation Nashville ceremony at local hotspot Limelight. The group was recognized for its excellent work on Roy Orbison: The Soul of Rock and Roll 4-Disc Box Set. “When Sony Legacy asked us to produce the Roy Orbison […]
Category: Featured, Sales/Marketing
JC Penney Signs on to Sponsor Rascal Flatts Tour
J.C. Penney Company today (2/19) announced its official sponsorship of the Rascal Flatts American Living Unstoppable Tour presented by JCPenney. The fully integrated two-year sponsorship will kick off June 5, with the tour hitting approximately 60 cities across the nation each year. The partnership is designed to promote American Living, the retailer’s affordable, all-American lifestyle […]
Category: Artist, Featured, Sales/Marketing
Wicks Scores Dr. Pepper Sponsorship
Chuck Wicks has signed a year-long sponsorship agreement with Dr. Pepper to support the brand’s Academy of Country Music Awards promotion. As part of the deal, the RCA Nashville artist will be featured online and on in-store promotional materials at major retailers nationwide. Dr. Pepper will also bring Wicks to select retail locations for album […]
Category: Artist, Featured, Sales/Marketing
